Reimagining aging

Together, we can thrive

We always knew what loneliness costs. The pandemic made it a matter of life and death, and now everybody else knows it too.

The silver lining

What the pandemic taught everyone

Covid reshaped the world. Overnight, bringing young people and elders together became impossible, and five years of work stopped dead.

There is a silver lining though. We had always understood what isolation does to an elder. Now everybody understands it, because everybody lived a version of it. That shared understanding is something we never had before, and it is worth using.

So we are asking you to join in. Change something for yourself, and change something for somebody else at the same time.

Perhaps you can help us

Five places this needs people

01

Build the network

Teach and equip a nationwide network of volunteers, elders, students, mentors, teachers, caregivers and families.

02

Pass on the principles

Share what we have learned about building a secure and vital life at the end of one.

03

Run the certification

Put the Alive Inside Enrichment Certification Program to work, so teams pull together and good caregivers get noticed.

04

Make better rooms

Create places where people with memory loss get something to do, and where their families get a rest.

05

Point at good work

Show off the people, products and projects already doing this well. We would rather share the road than own it.

Change something for yourself, and for somebody else

Every player bought sends a second one free to an elder with no family left to ask.